Coordinated media availability for Coach Don Shula.
Coordinated VIP dinner of stake holders and local media.
Arranged motivational address by Coach Don Shula and Dave Shula to restaurant staff.
Arranged for and facilitated live television coverage, live and pre-taped radio interviews and a remote broadcast.
Implemented PR strategy that resulted in 4 on-air radio and TV segments and feature articles in local papers and coverage on all four local TV network affiliates.